Responsibilities: Large format, portable environmental installation
Tools: Adobe Illustrator, Photoshop, pen & paper
Diageo needed an eye-catching and tasteful promotional design created to showcase a variety of their specialty drinks from Scotland, one that could be setup across multiple locations. This mobile installation utilized large, clean typography, photography and bold colours to attract attention. The core design was applied across a variety of 3d elements, from simple banner stands to complex product shelving and vinyl-wrapped gondolas.
Process and Iteration
Creating a visually compelling, contemporary art direction and aesthetic treatment for this campaign, whilst integrating a variety of unique bottle and brand designs was particularly challenging with this project. Not only did the design need to be graceful and clean, it needed to scale across a large variety of 3-dimensional shapes and installation elements which could be setup in various arrangements, varying from venue to venue.