Responsibilities: Visual identity design, large-format vehicle wraps
Client: Tasty Torpedo Sandwhich Co.
Tools: Adobe Illustrator, Photoshop, pen & paper
The Vancouver food truck scene is an ever changing, highly competitive market, and Tasty Torpedo Sandwhich Co. needed a visual identity that would set them apart from the crowd. They wanted to showcase their personality with a highly-stylized, illustrative retro-vibe, something entirely unique to them. It also needed to catch one’s eye and make an impact on a business card, or wrapped around a full-sized food truck from a block away.
Process and Iteration
This project posed some extremely unique challenges, the largest being the graphic design of Shanna’s character, and the technical aspects of wrapping large vehicles with such vibrant, illustrative visuals. The design of the character herself needed to balance a retro, pin-up style treatment with a clean, vector aesthetic and bold colours. The truck wraps required a single, continuous design that could be applied around the entire exterior, without breaking apart visually. This meant working closely with both the client and print-vendors to ensure the results were perfect.